Dr. Mark Seidenberg is author of the best-selling book, Language at the Speed of Sight: How We Read, Why So Many Can’t and What Can Be Done About It. Mark is a cognitive neuroscientist who has studied language, reading, and dyslexia for over four decades and is emeritus Vilas Research Professor and Donald O. Hebb Professor in the Department of Psychology at the University of Wisconsin-Madison. He lives in Madison, Wisconsin.

Dr. Molly Farry-Thorn holds a PhD in Psychological and Brain Sciences from Washington University in St. Louis. Her research focuses on how children acquire the knowledge that is critical for learning to read. She has worked with Dr. Mark Seidenberg for several years on projects that use what we know from the research about how children learn to read to improve reading instruction. When not working, she can be found reading or enjoying St. Paul, Minnesota with her family.

Nancy Zellmer has led and staffed many startup software development projects, beginning with one of the first software as a service businesses in 1995. She has applied creativity to the challenges and opportunities that occur when processes or technologies change, particularly human factors, video lessons and product adoption. Ms. Zellmer received her Bachelor of Science degree from the Virginia Polytechnic University.

Jim Zellmer co-founded one of the first software as a service businesses in 1995, which was sold in 2020. His work emphasizes applying simple visual and software technology to real-world problems. Mr. Zellmer received his Bachelor of Science degree from the University of Wisconsin-Madison and has long been interested in creating fun learning experiences. Nancy and Jim live in Madison, Wisconsin.